Bakuchiol + Rosehip + Six Organic Seed Oils
Natural Retinol Alternative Oil Serum
Natural Retinol Alternative Oil Serum
Loved by 2,500+ customers
- Bakuchiol, seventh of nineteen ingredients
- Six organic seed oils, no fillers
- No water in it, so no preservative needed
- Morning and evening, no added sun sensitivity
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Description
Description
Bakuchiol is the retinol alternative with actual published research behind it, and here it sits seventh of nineteen ingredients — above four of the oils, not buried at the bottom for the sake of the label.
Everything else in the bottle is oil. Organic jojoba, evening primrose, rosehip, strawberry, raspberry and blueberry seed oils, with vitamin E. There's no water in the formula at all, which is why there's no preservative in it either. Undecane and tridecane are what let an oil serum sink in rather than sit on your face.
How to use
How to use
Two or three drops, warmed between your palms, pressed into the face and neck. Morning or evening, or both — bakuchiol isn't broken down by light and doesn't make skin more sun-sensitive the way retinol does.
It goes on last, over any water-based serum and under or instead of your cream. You can also drop one or two into your moisturiser in the palm and use it as a booster. Avoid direct contact with the eyes.
Who is it for?
Who is it for?
Mature, dull, uneven or dry skin, and anyone who wants a retinol-style step without the peeling. It also suits people who already use a hydrating serum and want something to seal it in.
One thing worth knowing: an oil seals, it doesn't hydrate. If your skin is dehydrated, use this over a water-based serum rather than on its own. It's fragranced, including geranium flower oil, with geraniol, citronellol, linalool and geranyl acetate declared on the INCI. Gluten free, nut free and vegan.
Shipping & returns
Shipping & returns
US orders ship with tracking. Most orders arrive within 2–5 business days after fulfillment. Enjoy free shipping on orders over $49.
If your order arrives damaged, defective, incorrect, or missing an item, please contact us within 30 days of delivery with your order number and photos where applicable. We'll review the issue and arrange a replacement or refund where appropriate.
Ingredients / INCI
How to use it
Morning, evening or both. There's no schedule to work up to.
Two or three drops
Warm them between your palms first. An oil spreads much further once it's warm.
Press it in, last
Over any water-based serum. Oils go on after everything thinner than they are, never underneath.
Or use it as a booster
A drop mixed into your moisturiser in the palm works just as well if you'd rather not add a step.
Bakuchiol, next to the alternatives
Three ways to approach the same thing, with very different demands on your skin.
| Feature | AVNOIA | Retinol oil or serum | Plain facial oil |
|---|---|---|---|
| The active | Bakuchiol, seventh of nineteen | Retinol | None |
| Vitamin A derivatives | None | Yes | None |
| Adjustment period | None expected | Often weeks of peeling | None |
| When to use it | Morning and evening | Evening only | Either |
| Added sun sensitivity | No | Yes | No |
| Organic seed oils | Six | Varies | Varies |
| Water and preservatives | Neither — nothing for microbes to grow in | Varies | Usually neither |
| Money-back window | 60 days, full refund | Varies by retailer | Varies by brand |
Comparison columns describe the category in general, not any specific brand.
What's inside and why it's there
Nineteen ingredients, and the full INCI is on this page. No water, no preservatives, no fillers. Gluten free, nut free and vegan.
Bakuchiol
A plant compound and the most studied of the retinol alternatives — the one with published research rather than just a marketing claim. Placed above four of the oils in this bottle, which tells you it isn't a token inclusion.
Rosehip, Evening Primrose + Jojoba
With organic strawberry, raspberry and blueberry seed oils behind them, and vitamin E throughout. Rosehip in particular is the oil people reach for when they're working on tone and texture.
Undecane + Tridecane
Light plant-derived emollients that carry the oils into the skin and then lift away. They're the reason this reads as a serum rather than something greasy sitting on your face.
Questions people ask before buying
A compound found in plants, and the retinol alternative with the most research behind it — which is not something you can say about most ingredients marketed that way. It's here seventh of nineteen ingredients, above four of the oils.
None, and no vitamin A derivative of any kind. The full list of nineteen ingredients is on this page — it's bakuchiol, plant oils, vitamin E and the fragrance.
Any of them. Retinol gets saved for night because light degrades it and it makes skin more sun-sensitive. Bakuchiol does neither, so there's no reason to hide it at bedtime.
Less than you'd expect from an oil serum. Undecane and tridecane carry the oils in and then evaporate, so what's left behind is a soft finish rather than a slick. Two drops is plenty — most greasiness is over-application.
Usually yes. Rosehip, raspberry and strawberry are light, dry-feeling oils rather than heavy ones. Start with one or two drops at night and see how your skin responds before using it in the morning too.
Not on its own, and it's worth being clear about that. There's no water in the formula, so it seals moisture in rather than bringing it. If your skin is dehydrated, put a water-based hydrating serum underneath and use this over the top.
Because there's no water. Microbes need water to grow, so an oil-only formula doesn't need preserving the way a cream or a water-based serum does. That's how the list stays at nineteen ingredients.
Yes — a drop or two in the palm with your cream works well, and it's a good way in if you'd rather not add another step. It's designed to work as a booster as much as a standalone serum.
Green and floral from real geranium flower oil, over the soft nuttiness the seed oils bring on their own. Four allergens are declared on the INCI: geraniol, citronellol, linalool and geranyl acetate.
Put it over
An oil seals rather than hydrates. Something water-based underneath gives it more to work with.
5% Urea + 2% Panthenol Body Cream
Why people stay with it
- Bakuchiol, properly placedSeventh of nineteen ingredients, above four of the oils. Not an afterthought.
- Nothing to work throughNo peeling, no alternate nights, no added sun sensitivity. Morning and evening from day one.
- No water, no preservativesSix organic seed oils, bakuchiol and vitamin E. Nineteen ingredients in total.
Made for your everyday routine
Thoughtfully formulated skincare and haircare designed to make your daily routine feel simple, effective and enjoyable.
Free shipping over $49