The problem — dark spots that never fully go
10% Niacinamide breaks the cycle
Acne marks and pigmentation sit in the upper layers long after the breakout heals. Niacinamide slows melanin transfer, so marks fade instead of settling in.

Most serums pick one. This one was formulated to handle all three at once, at percentages that actually do something.
The problem — dark spots that never fully go
Acne marks and pigmentation sit in the upper layers long after the breakout heals. Niacinamide slows melanin transfer, so marks fade instead of settling in.
The problem — oily by noon, dry by night
Harsh actives dry the surface, so skin overproduces oil to compensate. Zinc regulates sebum at the source instead of mopping it up.
The problem — actives that sting and flake
Most people quit an active in week two because of irritation. Multi-weight HA and panthenol keep the barrier intact so you actually finish the bottle.
Under thirty seconds. No routine overhaul, no ten-step anything.
Start on clean, dry skin. Damp skin dilutes the actives and can increase tingling.
Pat across the whole face, don't rub. Absorbs in about twenty seconds with no tacky finish.
Seal it in. Sunscreen in the morning is what protects the fading you've earned.
Unretouched photos from customers who used the serum twice daily. Individual results vary.
PLACEHOLDER — use only real, unretouched customer photos you hold written consent for. Keep these frames off Meta ad creative.
The honest version — where this sits against a chemist-shelf serum and a luxury counter serum.
| Feature | AVNOIA | Typical drugstore serum | Luxury counter serum |
|---|---|---|---|
| Niacinamide concentration | 10%, stated on pack | Often undisclosed | Often undisclosed |
| Cost per month | $XX / month | $XX-XX | $XX+ |
| Added fragrance | None | Usually yes | Usually yes |
| Full INCI on the page | Yes | Rarely | Rarely |
| Money-back window | 60 days, bottle open | Unopened only | Store credit |
| Free US shipping | Over $49 | Varies | Varies |
PLACEHOLDER — set the cost-per-month figures to your real US pricing, or delete that row.
Proven actives at the percentages clinical studies use — not hero-ingredient marketing at 0.1%. No fragrance · no dyes · no alcohol denat · no parabens · never tested on animals.
The gold-standard brightening active. Fades dark spots, evens tone and strengthens the skin barrier — at the exact percentage the research uses.
Controls excess oil and calms breakouts without drying. The reason this works for oily and combination skin through humid summers.
Multi-weight hydration that plumps fine lines and keeps skin comfortable, so the actives work without irritation.
Unfiltered videos from customers using this serum. Tap to watch.
Most people notice brightness and texture change in around two weeks. Dark spots and acne marks take four to eight weeks of consistent twice-daily use.
Niacinamide isn't an exfoliant, so it doesn't cause purging. A mild warmth in the first few days is normal. If you feel active stinging, drop to once daily for a week.
It's fragrance-free, alcohol-free and dermatologist tested. Patch test on your inner forearm for 24 hours if your skin reacts easily.
Yes. Use vitamin C in the morning and this at night if you want to separate them, or layer niacinamide after. With retinol, apply this first and let it absorb.
No. It's a water-light texture that absorbs in about twenty seconds and leaves no film.
About two months at 3–4 drops twice daily. That's why most people order two or three at once.
Yes, anywhere in the US with tracking. Orders ship in 24–48 hours and arrive in 2–5 days, free on orders over $49.
Niacinamide is generally considered low-risk, but we're not doctors. Show the full ingredient list to your doctor before starting anything new.
Never. The formula is vegan and cruelty-free.
Every serum on the shelf said brightening and none of them said how much of anything was in it. So we put the percentages on the front of the bottle and the full INCI on the page, and let people decide for themselves.
It's formulated for real-world conditions — humidity, hard water, sun all year. If it doesn't work for you, we'd rather refund you than argue about it.
Ananya & RohanFounders
Thoughtfully formulated skincare and haircare designed to make your daily routine feel simple, effective and enjoyable.
Free shipping over $49