
Ingredients / INCI
How to use it
Lather in wet hands
Not straight onto the face. Working it up first means half the product does twice the job.
Thirty seconds, fingertips
Massage rather than scrub. Scrubbing is what irritates oily skin into producing more.
Lukewarm rinse
Hot water strips more than the cleanser does. Morning and evening is plenty.
Clean, or stripped
Oily skin makes more oil when you take too much away. Everything here is arranged around not doing that.
| Feature | AVNOIA | Typical oily-skin face wash | Cream cleanser |
|---|---|---|---|
| First ingredient | Organic aloe leaf juice | Usually water | Usually water |
| Where the mildest cleanser sits | Second, ahead of the strongest | Usually below it | Not applicable |
| Cleansing system | Five surfactants, four of them mild | Often SLS or SLES led | Low foaming |
| What stays on the skin | Glycerin, Sodium PCA, glyceryl oleate | Varies | Varies |
| Ingredients in total | Sixteen | Varies | Varies |
| Declared fragrance allergens | None | Varies | Varies |
| Natural-origin ingredients | 100% | Varies | Varies |
| Independent certification | Ecocert COSMOS Natural | Varies | Varies |
Comparison columns describe the category in general, not any specific brand.
What's inside and why it's there
Sixteen ingredients, 100% of natural origin and 10% organic, certified COSMOS Natural by Ecocert. Preserved with sodium levulinate and sodium anisate, with organic plum fruit extract. Gluten free, nut free and vegan, GMO free, recyclable packaging.
Lauryl Glucoside
Sugar-derived and among the gentlest surfactants available, and it's placed above every other cleanser in the formula. Where the mild one sits relative to the strong one tells you more about a face wash than the front of the bottle does.
Organic Aloe Leaf Juice
The base of the gel rather than water, which waits until fifth. Four things come before the Aqua — which is not how face washes are normally built, because water is cheaper than aloe.
Sodium PCA + Glyceryl Oleate
With glycerin third on the list. These stay on your skin once the rinse is done, and they're the reason your face doesn't feel tight for the next ten minutes.
Questions people ask before buying
No. Sodium coco-sulfate sits fourth on the list — made from coconut rather than being SLS or SLES, and it's what produces the lather. What matters more is that it's fourth rather than first, with lauryl glucoside above it. If sulfate free is a firm requirement, this isn't your cleanser.
That's the thing it's designed to avoid. Glycerin, Sodium PCA and glyceryl oleate remain on the skin after rinsing, so you don't get the tight feeling that follows a harsh wash. Oily skin responds to being stripped by making more oil — most afternoon shine starts at the basin in the morning.
Yes, morning and evening. It's gentle enough for that, and for oily skin a consistent twice-daily cleanse does more than an occasional aggressive one.
Light make-up and sunscreen, yes. A full face or anything waterproof wants a dedicated remover or cleansing oil first — this is a cleanser, and asking a gel to shift long-wear foundation usually ends in scrubbing.
A soft one, not a stiff foam. Sugar surfactants alone barely bubble at all, which is why the coconut sulfate is in there — enough lather to feel like you've washed, without one harsh cleanser doing all the work.
Because it's a better base than water for a cleanser aimed at skin that's easily irritated. Ingredients are listed by quantity, so aloe first and Aqua fifth means the formula is genuinely built on it — not garnished with it.
There's no allergen that has to be declared on this formula, which isn't common for a fragranced product. The scent is citrus over something softer and floral. Patch test regardless if your skin objects to most things.
No. They're a synthetic class of ingredient and we don't use them — our scents are built from natural raw materials.
Vegan and cruelty free, plus gluten free and nut free. No GMO ingredients, recyclable bottle. Ecocert Greenlife certifies it to COSMOS Natural — every ingredient of natural origin, and 10% from organic farming.
What comes after
Clean skin absorbs what follows better than it will at any other point in the day.
5% Urea + 2% Panthenol Body Cream
Why people stay with it
- Mild first, not lastLauryl glucoside second, the coconut sulfate fourth. Most face washes do the reverse.
- Aloe, not waterOrganic aloe leaf juice opens the list. Aqua waits until fifth.
- 100% natural originSixteen ingredients, certified COSMOS Natural by Ecocert, 10% organic.
Made for your everyday routine
Thoughtfully formulated skincare and haircare designed to make your daily routine feel simple, effective and enjoyable.
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