Panthenol + Wheat Protein + Betaine
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The lightest conditioner in the range, for hair that goes limp the moment anything rich touches it. Read the twenty-three ingredients on this page and you won't find an oil, a butter or a silicone among them.
What's left is the part that actually conditions — a single conditioning agent for slip, with panthenol and hydrolyzed wheat protein for dry ends, and betaine and glycerin third and fourth on the list to hold water. Scented with lemon and bitter orange peel over something herbal and faintly floral.
Shampoo, then wring the water out of your hair before you reach for this — conditioner on dripping hair mostly ends up in the drain. Run it through the mid-lengths and ends and leave the roots alone.
One to three minutes is enough. Comb it through while it's on, rinse, and finish cool if you want more shine out of it.
Fine hair, hair that flattens easily, and anyone whose scalp goes greasy by the second day. It's also the right pick if you've given up on conditioner altogether because everything you've tried made your hair sit flat.
If your hair is thick, coarse or very dry, this may be too light — the Gloss Conditioner has organic avocado oil in it and does more. Vegan and nut free. It contains hydrolyzed wheat protein, so it isn't gluten free. The citrus fragrance carries nine declared allergens, all listed on the INCI.
US orders ship with tracking. Most orders arrive within 2–5 business days after fulfillment. Enjoy free shipping on orders over $49.
If your order arrives damaged, defective, incorrect, or missing an item, please contact us within 30 days of delivery with your order number and photos where applicable. We'll review the issue and arrange a replacement or refund where appropriate.
For people who stopped using conditioner because it always made their hair worse.
The problem — conditioner that flattens fine hair
No oils, no butters, no silicones. Twenty-three ingredients and you can check every one of them on this page. If your hair goes limp the moment anything rich touches it, that's the whole point of this bottle.
The problem — greasy roots by the second day
The hair at your roots is only weeks old and hasn't been damaged yet. Conditioning it is what makes hair fall flat and go greasy sooner. Keep the product where the damage is.
The problem — light usually means it does nothing
Panthenol and hydrolyzed wheat protein are small enough to go into dry ends rather than sit on them, and betaine and glycerin are third and fourth on the list. Light isn't the same as empty.
On soaking hair it dilutes and slides straight off. Squeeze until it stops dripping first.
Rake it through with your fingers or a wide comb. Nothing goes near the roots.
Comb through while it's on, then rinse properly. Cool water at the end is what gives the shine.
We make two, and they're built for different hair. Here's how to tell them apart.
| Feature | Fresh Conditioner | Gloss Conditioner | Typical rich conditioner |
|---|---|---|---|
| Best for | Fine, limp hair and greasy-prone scalps | Dry, dull hair and split ends | Thick, coarse, very dry hair |
| Oils and butters | None | Organic avocado oil | Usually several |
| Silicones | None | None | Common |
| How heavy it feels | Lightest | Light | Rich |
| Protein for dry ends | Hydrolyzed wheat protein | Hydrolyzed wheat protein | Varies |
| Scent | Citrus, herbal, soft floral | Cut grass and smoky vetiver | Varies |
| Time on the hair | 1–3 minutes | 1–3 minutes | 2–5 minutes |
| Money-back window | 60 days, full refund | 60 days, full refund | Varies by retailer |
The third column describes the category in general, not any specific brand.
Twenty-three ingredients, all listed on this page. No oils, no butters, no silicones. Vegan and nut free, no GMO ingredients, recyclable packaging. Contains hydrolyzed wheat protein, so it is not gluten free.
Distearoylethyl dimonium chloride gives wet hair enough slip to comb through without tearing, then rinses away. Most breakage happens during detangling, so this is quietly the most useful thing in the bottle.
Pro-vitamin B5 with a protein small enough to get into dry, splitting ends instead of coating them. This is the repair side of the formula, and it doesn't add any weight.
Third and fourth on the list. They hold water in the hair, which is the job an oil would normally be doing — except water doesn't flatten fine hair the way oil does.
This one if your hair is fine, flattens easily or your scalp gets greasy quickly — there's no oil in it at all. The Gloss Conditioner if your hair is dry, dull or splitting at the ends; it has organic avocado oil and a second conditioning agent, so it does more.
There's nothing in it that could. No oils, no butters, no silicones — the only thing left on your hair after rinsing is the conditioning agent and a little protein. Keep it off the roots and hair stays with movement.
Mid-lengths and ends only. Your roots are the newest, healthiest hair you have and conditioning them is the usual reason hair goes flat and greasy faster than it should.
Neither. The complete list of twenty-three ingredients is on this page — no plant oils, no butters, and not a dimethicone in sight. Nothing to build up over time and nothing to clarify off later.
Possibly not, and we'd rather tell you now. If your hair is thick, coarse or badly damaged, the Gloss Conditioner will suit you better, or use this one and add a mask once a week.
No. It contains hydrolyzed wheat protein, which is one of the things doing the work on dry ends. If you avoid gluten in your hair products, this isn't the one for you.
Sharp citrus first — lemon and bitter orange peel oils — over something green and herbal, with a soft floral note underneath. It's the freshest scent in the range and it fades as hair dries.
Read the INCI on this page before you buy. Citrus oils carry a lot of declarable allergens and there are nine here, including limonene, citral, linalool and citronellol. It's a rinse-out product so contact time is short, but patch test if your scalp reacts to scented things.
No. It's light, it isn't greasy and the scent is citrus rather than floral, which makes it one people tend to share. Vegan and nut free as well.
Shampoo first, this second. The citrus cocktail scent carries through the rest of the range.
Thoughtfully formulated skincare and haircare designed to make your daily routine feel simple, effective and enjoyable.
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