Aloe Juice + Wheat Protein + Plant Conditioning
Gloss Shampoo, Smoky Green Vetiver
Gloss Shampoo, Smoky Green Vetiver
Loved by 2,500+ customers
- Organic aloe juice first, water seventh
- Gloss from a plant conditioning agent, not silicone
- Four cleansers, three of them mild
- 98% natural origin · 9% organic
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Description
Description
A shampoo built on organic aloe leaf juice — it's the first ingredient, and water doesn't appear until seventh of twenty-five. Six things come before the Aqua, which is not how most bottles on a shelf are put together.
The shine comes from brassicyl isoleucinate esylate, a conditioning agent made from brassica plants, so hair leaves the shower smooth without a silicone coating building up over the weeks. Hydrolyzed wheat protein, betaine and glyceryl oleate stay behind after the rinse, with organic black tea and blueberry extract. 98% natural origin, 9% organic.
How to use
How to use
Soak your hair properly first — most people underdo this and then wonder why the shampoo won't lather. Work it into the scalp with your fingertips rather than your nails, and let the run-off clean the lengths on the way down.
Rinse until the water runs clear, then conditioner on the ends. If you've been using a lot of styling product, two short washes beat one long one.
Who is it for?
Who is it for?
Dull hair, hair that has gone flat, and anyone who wants shine without the silicone build-up that eventually needs clarifying off. It suits regular washing rather than an occasional deep clean.
Two things to know. It contains hydrolyzed wheat protein, so it isn't gluten free. And it isn't sulfate free — sodium coco-sulfate is second on the list, coconut-derived rather than SLS or SLES. Nut free and vegan, with only two fragrance allergens declared.
Shipping & returns
Shipping & returns
US orders ship with tracking. Most orders arrive within 2–5 business days after fulfillment. Enjoy free shipping on orders over $49.
If your order arrives damaged, defective, incorrect, or missing an item, please contact us within 30 days of delivery with your order number and photos where applicable. We'll review the issue and arrange a replacement or refund where appropriate.
Ingredients / INCI
How to use it
Soak your hair first
Properly wet, not damp. Shampoo won't lather on half-wet hair and you'll end up using twice as much.
Fingertips on the scalp
The scalp is what needs washing. The lengths get cleaned by the lather rinsing down through them.
Rinse, then condition
Until the water runs clear. Conditioner goes on the ends afterwards, never the roots.
Shine, or the look of it
Most shine shampoos coat the hair. This one conditions it and lets the hair do the reflecting.
| Feature | AVNOIA | Typical shine shampoo | Clarifying shampoo |
|---|---|---|---|
| First ingredient | Organic aloe leaf juice | Usually water | Usually water |
| Where the shine comes from | Plant-derived conditioning agent | Often silicone | Nothing — it strips |
| Silicones | None | Common | None |
| Cleansing system | Four surfactants, three of them mild | Often SLS or SLES led | Deliberately strong |
| Protein for the lengths | Hydrolyzed wheat protein | Varies | Rarely |
| Declared fragrance allergens | Two | Varies | Varies |
| Natural-origin ingredients | 98% | Varies | Varies |
| Money-back window | 60 days, full refund | Varies by retailer | Varies by brand |
Comparison columns describe the category in general, not any specific brand.
What's inside and why it's there
Twenty-five ingredients, 98% of natural origin and 9% organic, with the full INCI on this page. No silicones. Nut free and vegan, no GMO ingredients, recyclable packaging. Contains hydrolyzed wheat protein, so it is not gluten free.
Brassicyl Isoleucinate Esylate
A conditioning agent made from brassica plants, alongside brassica alcohol. It's what leaves hair smooth enough to shine, and it's the reason there's no silicone in this bottle to build up over time.
Organic Aloe Leaf Juice
The base of the formula rather than water, which sits seventh. It's why a shampoo that lathers properly still doesn't leave the scalp feeling scoured.
Wheat Protein, Betaine + Glyceryl Oleate
A protein for the lengths and two humectants that remain on the hair after rinsing, with organic black tea and blueberry extract. Squeaky clean is water loss, not cleanliness.
Questions people ask before buying
No, and we'd rather say so up front. Sodium coco-sulfate is second on the list — coconut-derived, not SLS or SLES — with three milder cleansers working alongside it. If you need a strictly sulfate-free shampoo, this isn't the one.
No. The smoothness comes from brassicyl isoleucinate esylate, a plant-derived conditioning agent. Silicone shine coats the hair and builds up until you clarify it off — there's nothing here to accumulate.
No. It contains hydrolyzed wheat protein, which is one of the things doing the work on the lengths. If you avoid gluten in your hair products, this isn't the right shampoo for you.
It shouldn't. This is a regular-use shampoo rather than a clarifying one, and there's nothing in it designed to strip. Wash with lukewarm water instead of hot if you want colour to hold longer.
For the ends, yes. Shampoo looks after the scalp; conditioner looks after the older, drier hair at the bottom. The two aren't doing the same job.
Yes. It lifts styling residue off the scalp without going at it like a clarifying shampoo would, so scalp balance stays where it should be.
Yes — it leaves hair smooth and prepared for styling. Use an actual heat protectant on top before the hot tools go anywhere near it, though. A shampoo isn't one.
Green and woody — freshly cut grass over smoky vetiver, with lemon peel, patchouli, juniper and cedarwood in the formula. Only two allergens are declared on the INCI, limonene and linalool, which is a short list for something this aromatic.
No. Phthalates are synthetic raw materials, and the fragrance compositions used in our products are made from natural raw materials instead.
What comes next
This washes the scalp. Something else looks after the ends.
5% Urea + 2% Panthenol Body Cream
Why people stay with it
- Aloe, not waterOrganic aloe leaf juice is the first ingredient. Water doesn't appear until seventh.
- No silicone in itThe gloss comes from a plant conditioning agent, so there's nothing to build up.
- 98% natural originTwenty-five ingredients, 9% of the formula organic, and the full list on this page.
Made for your everyday routine
Thoughtfully formulated skincare and haircare designed to make your daily routine feel simple, effective and enjoyable.
Free shipping over $49