
Ingredients / INCI
How to use it
Half a pump
On damp skin. It lathers fast, so start small and add more only if you need it.
Sink, shower or bath
The same formula works for hands and body, so one bottle covers all three.
Rinse well
Rinse until skin no longer feels slippery. A light grapefruit scent stays behind.
How it compares
Against a typical supermarket body wash and a bar of soap.
| Feature | AVNOIA | Typical supermarket body wash | Bar soap |
|---|---|---|---|
| Ingredients in total | Nineteen | Varies | Varies |
| Cleansing system | Four surfactants, three of them mild | Often SLS or SLES led | Saponified oils |
| Where the scent comes from | Natural essential oils | Often synthetic fragrance | Varies |
| Artificial colour | None | Common | Varies |
| Humectant left on the skin | Betaine, sixth on the list | Varies | Rarely |
| Hands and body | Both, one bottle | Usually body only | Both |
| Natural-origin ingredients | 98% | Varies | Varies |
| Independent certification | Ecocert COSMOS Natural | Varies | Varies |
Comparison columns describe the category in general, not any specific brand.
What's inside and why it's there
Nineteen ingredients, 98% of natural origin, certified COSMOS Natural by Ecocert. No artificial colour. Six fragrance allergens are declared, all from natural essential oils. Gluten free, nut free and vegan, no GMO ingredients, recyclable packaging.
Three Mild Cleansers, One Sulfate
Cocamidopropyl betaine, sodium cocoamphoacetate and coco-glucoside share the work with sodium coco-sulfate. Using four together gives a good lather without relying on one strong cleanser.
Betaine
A humectant, not a cleanser. It stays on the skin after rinsing and helps stop frequent hand washing from leaving skin tight.
Blueberry Fruit Extract
From organic farming and the only plant extract in the formula. The grapefruit scent comes separately, from natural essential oils.
Questions people ask before buying
No. Sodium coco-sulfate is second on the list. It is coconut-derived, not SLS or SLES, and three milder cleansers work alongside it. If you need a strictly sulfate-free wash, this one isn't right for you.
It is made not to. Betaine is sixth on the list and stays on the skin after rinsing, which helps if you wash your hands many times a day.
Yes. It is one formula for both, at the sink, in the shower or as a bath gel.
Yes. Sugar-based cleansers on their own foam weakly, so the coconut-derived sulfate is there to give a proper lather.
Better not. Facial skin is thinner and usually does better with a gentler cleanser made for the face.
Fresh, zesty grapefruit. It is bright and energising rather than warm or sweet, which makes it a nice morning shower scent.
Check first. The grapefruit scent comes from natural essential oils, and six allergens are declared: limonene, citronellol, citral, benzyl salicylate, geraniol and linalool. Do a patch test on your inner arm if your skin is sensitive to fragrance.
No. There is no artificial colour in this formula.
Yes, it is vegan and cruelty free. It is certified COSMOS Natural by Ecocert Greenlife at 98% natural origin, and it is gluten free, nut free and GMO free. The bottle is recyclable.
Use it before
Follow with a body cream or serum while your skin is still damp.
5% Urea + 2% Panthenol Body Cream
Why people stay with it
- Fresh grapefruitA bright, zesty scent built on natural essential oils.
- Kind to busy handsBetaine stays on the skin, so frequent washing doesn't leave it tight.
- 98% natural originCertified COSMOS Natural by Ecocert, with no artificial colour.
Made for your everyday routine
Thoughtfully formulated skincare and haircare designed to make your daily routine feel simple, effective and enjoyable.
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