
Ingredients / INCI
How to use it
A few drops, clean skin
Morning and evening. It spreads further than it looks like it will, so start small.
Press it in
Palms flat against the face rather than fingertips dragging. Take it down the neck while you're at it.
Cream over the top
A serum hydrates, a cream seals. Skipping the second step undoes most of the first.
Read the top of the list
Ingredients are ordered strongest first, which makes the first nine of them the most honest thing on any bottle.
| Feature | AVNOIA | Typical hydrating serum | Hydrating face mist |
|---|---|---|---|
| First ingredient | Organic aloe leaf juice | Usually water | Usually water |
| Where water sits | Ninth of thirty-five | First | First |
| Above the water | Aloe, organic jojoba, organic rose flower water | Varies | Nothing |
| Hyaluronic acid | Two molecular weights | Often one | Rarely |
| Soothing active | Bisabolol | Varies | Varies |
| Barrier lipids | Glycolipids | Rarely | No |
| Natural-origin ingredients | 99% | Varies | Varies |
| Independent certification | Ecocert COSMOS Natural | Varies | Varies |
Comparison columns describe the category in general, not any specific brand.
What's inside and why it's there
Thirty-five ingredients, 99% of natural origin and 25% organic, certified COSMOS Natural by Ecocert. With vitamin E and an oil-soluble vitamin C. Gluten free, nut free and vegan, no GMO ingredients, recyclable packaging.
Aloe, Jojoba + Rose Flower Water
All three from organic farming, and all three ahead of the Aqua at ninth. Rose flower water in particular is the sort of ingredient usually added in a token amount near the bottom of a list, not placed fifth.
Bisabolol
The calming compound found in chamomile, with peony root and organic cloudberry beside it. This is the part that makes the serum worth reaching for when your skin has had too much of something else.
Hyaluronic Acid, twice over
Both forms are here — the hydrolysed fragments and the larger sodium hyaluronate — because they hold water at different depths. Betaine and glycerin work with them, and glycolipids sit further down for the barrier.
Questions people ask before buying
No. It hydrates and it sinks in beautifully, but it doesn't seal the skin the way a cream does. Treat it as the step before your moisturiser rather than instead of it.
Yes, and it's one of the better things about it. Give it a minute to settle and foundation sits on top rather than sliding. It's light enough that it doesn't add anything you can feel.
Both, and plenty of people use it twice a day. Nothing in the formula is broken down by daylight and nothing in it will make you burn more easily, so the timing is entirely up to your routine.
It shouldn't be. The texture is light and absorbs quickly. There is organic jojoba oil second on the list though, so if you want something with no oil in it at all, this isn't that.
Yes, and it's a sensible pairing. Skin that's well hydrated and calm copes far better with a retinoid or an acid than skin that isn't. There's no acid and no vitamin A in this bottle, so nothing competes.
The calming compound found in chamomile, used in skincare for comfort rather than for any dramatic effect. It's the reason this serum suits skin that flares easily, alongside peony root and organic cloudberry extract.
Yes — soft and floral. Four allergens are declared on the INCI: limonene, geraniol, coumarin and linalool. Worth reading the list on this page first if fragrance is usually a problem for you, soothing formula or not.
Iron oxides, listed as CI 77491 — a pure mineral pigment. It gives the liquid in the bottle its colour and doesn't tint your skin.
Yes to vegan and cruelty free, and it's certified COSMOS Natural by Ecocert Greenlife — 99% natural origin, 25% organic. It's also gluten free, nut free, free of GMO ingredients, and the packaging is recyclable.
Seal it in
This brings the hydration. Something richer on top keeps it where you put it.
5% Urea + 2% Panthenol Body Cream
Why people stay with it
- Water, ninth of thirty-fiveOrganic aloe, jojoba and rose flower water all come before it.
- Bisabolol for comfortThe calming part of chamomile, with peony root and organic cloudberry.
- 99% natural originCertified COSMOS Natural by Ecocert, with 25% of the formula organic.
Made for your everyday routine
Thoughtfully formulated skincare and haircare designed to make your daily routine feel simple, effective and enjoyable.
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