
Ingredients / INCI
How to use it
Morning and evening, or whenever your face feels tight.
Into your palms
A splash is enough. Skip the cotton pad — it absorbs most of what you pour on it.
Press over the face
Pat it in rather than wiping. Straight after cleansing, while the skin is still warm.
Next step while damp
Serum or cream goes on before the toner dries. Humectants have more to hold onto that way.
Three things called toner
The word covers products that do completely different jobs. Worth knowing which one you're buying.
| Feature | AVNOIA | Astringent toner | Exfoliating acid toner |
|---|---|---|---|
| What it's for | Hydration and pH after cleansing | Stripping oil and residue | Exfoliating |
| Ingredients in total | Twelve | Varies | Varies |
| Added fragrance | None | Common | Varies |
| Allergens to declare | None | Varies | Varies |
| Drying alcohol | None | Often | Varies |
| How often you can use it | Twice a day | Varies | A few times a week |
| Natural-origin ingredients | 99% | Varies | Varies |
| Independent certification | Ecocert COSMOS Natural | Varies | Varies |
Comparison columns describe the category in general, not any specific brand.
What's inside and why it's there
Twelve ingredients, 99% of natural origin and 7% organic, certified COSMOS Natural by Ecocert. No added fragrance and nothing on the allergen list. Gluten free, nut free and vegan, no GMO ingredients, recyclable packaging.
Organic Rose Flower Water
High enough to be doing something rather than lending its name to the bottle. Rose water is the sort of ingredient that usually appears near the bottom of an ingredient list in a quantity you'd struggle to measure.
Glycerin, Sodium PCA + Sodium Hyaluronate
Three humectants in a twelve-ingredient formula, which is a high proportion of the bottle doing the actual work. Sodium PCA is something your skin already makes for itself.
Organic Camomile + Strawberry
The only two botanicals here, both organic. Camomile for skin that flares easily, strawberry for a little brightness — and nothing else added for the look of a longer list.
Questions people ask before buying
Strictly, no — nobody's routine falls apart without one. What this does is put water back straight after cleansing, when skin is at its driest, so whatever you apply next has a better surface to work on. If your face feels tight for ten minutes after washing, that's the gap it fills.
No. It hydrates and refreshes but it doesn't seal anything in, which is a moisturiser's job. Use it as the step before your serum or cream rather than instead of either.
Hands. A cotton pad absorbs most of what you pour onto it and then drags across your face to deliver the rest, which is a waste of both the product and your skin's patience.
No. Lactic and citric acid are at the very end of a twelve-ingredient list and they're there to set the pH, not to take a layer off. This is a hydrating toner, and you can use it twice a day without any of the caution an acid toner needs.
Morning and evening, every day, and any other time your face feels tight. There's nothing in it to build tolerance to or to overdo.
No perfume has been added. The faint herbal, slightly floral smell is the rose water, camomile and strawberry extract being themselves. Nothing was put in to create it.
No — it's a preservative and it's doing a completely different job to the ethanol in old astringent toners. There's no drying alcohol in this formula, which is rather the point of it.
It's about as quiet a formula as we make. Twelve ingredients, no perfume, nothing that has to be declared as an allergen, and camomile in there to settle things. Patch test for 24 hours anyway if your skin reacts to most products.
Yes to vegan and cruelty free, and it's certified COSMOS Natural by Ecocert Greenlife — 99% natural origin, 7% organic. It's also gluten free, nut free, free of GMO ingredients, and the bottle is recyclable.
What goes on next
Apply the next step while your face is still damp from this one.
5% Urea + 2% Panthenol Body Cream
Why people stay with it
- Twelve ingredientsRose water, three humectants, two organic botanicals and what keeps it stable.
- Nothing to react toNo perfume, no allergens on the label, and no drying alcohol in it.
- 99% natural originCertified COSMOS Natural by Ecocert, with organic rose water second on the list.
Made for your everyday routine
Thoughtfully formulated skincare and haircare designed to make your daily routine feel simple, effective and enjoyable.
Free shipping over $49