
Ingredients / INCI
How to use it
Three or four drops
On clean skin, morning and evening. No working up to it and no alternate days.
Press in, face and neck
Palms rather than fingertips, and keep going past the jaw. The neck ages first and gets treated last.
Moisturiser over the top
A serum is a step, not the whole routine. Something needs to go on afterwards to hold it in.
Peptides work gradually. Give it eight to twelve weeks of steady use before you judge it.
Peptides, next to the alternative
Two routes to the same goal, with very different demands on your skin and your patience.
| Feature | AVNOIA | Typical peptide serum | Retinol serum |
|---|---|---|---|
| Peptides in the formula | Two, both named on the list | Often one | None |
| Percentages stated | 2% hexapeptide-11, 1% ginkgo | Rarely stated | Sometimes |
| First ingredient | Organic aloe leaf juice | Usually water | Usually water |
| Adjustment period | None expected | None expected | Often weeks of dryness |
| When to use it | Morning and evening | Either | Evening only |
| Added sun sensitivity | No | No | Yes |
| Natural-origin ingredients | 99% | Varies | Varies |
| Independent certification | Ecocert COSMOS Natural | Varies | Varies |
Comparison columns describe the category in general, not any specific brand.
What's inside and why it's there
Thirty-five ingredients, 99% of natural origin and 20% organic, certified COSMOS Natural by Ecocert. No synthetic fragrance, no parabens, no sulfates, no artificial dyes. Gluten free, nut free and vegan, no GMO ingredients, recyclable packaging.
Hexapeptide-11
A stated percentage, which is more than most peptide serums will tell you. Peptides are short chains of amino acids, and this is the one the formula is named for.
Dipalmitoyl Hydroxyproline
The second peptide, and placed high — above every berry oil that follows it. Used in firming formulas, and the reason this isn't a one-peptide serum with a peptide name.
Blueberry + Strawberry Seed Oil
Organic blueberry seed oil with strawberry seed oil, 1% ginkgo biloba, vitamin E and an oil-soluble vitamin C. Antioxidants protect the progress the peptides are slowly making.
Questions people ask before buying
Two. Dipalmitoyl hydroxyproline sits tenth on the list, and hexapeptide-11 is in at a stated 2%. A lot of serums sold on peptides contain one, unstated, near the bottom — the full list of thirty-five ingredients is on this page if you want to compare.
Eight to twelve weeks of steady use. Peptides work gradually and quietly — there's no tingle and no visible shedding to tell you something is happening. Take a photo in the same light on day one so you have something honest to compare against.
Both. Peptides aren't degraded by light and don't make skin more sun-sensitive, so there's no reason to keep this one for bedtime.
Yes. Peptides are the easiest active to fit into a routine — nothing here clashes with a retinoid, an exfoliating acid or a vitamin C serum. Plenty of people use this in the morning and something stronger at night.
Iron oxides — a pure mineral pigment, listed on the INCI as CI 77491. It gives the serum in the bottle its colour and doesn't tint your skin. There are no artificial dyes in the formula.
The honest answer is that retinoids have a much larger body of research behind them. What peptides offer is a route with no irritation, no peeling, no added sun sensitivity and no schedule to keep — which for a lot of people is the difference between using something and abandoning it.
No synthetic fragrance, no parabens, no sulfates and no artificial dyes. It is scented though, using natural essential oils — linalool, geraniol and citronellol are declared on the INCI.
No. A cool, dry place out of direct sunlight is all it needs. Some people like keeping serums cold because it feels better going on, but the formula doesn't require it.
Yes to vegan and cruelty free, and it's certified COSMOS Natural by Ecocert Greenlife — 99% natural origin, 20% organic. It's also gluten free, nut free, free of GMO ingredients, and the packaging is recyclable.
Layer it with
Cleanse, then this, then a moisturiser over the top. Sunscreen last in the morning.
5% Urea + 2% Panthenol Body Cream
Why people stay with it
- Two peptides, both namedHexapeptide-11 at a stated 2%, with dipalmitoyl hydroxyproline tenth on the list.
- Nothing to work throughNo irritation, no peeling, no added sun sensitivity. Twice a day from day one.
- 99% natural originCertified COSMOS Natural by Ecocert, with 20% of the formula organic.
Made for your everyday routine
Thoughtfully formulated skincare and haircare designed to make your daily routine feel simple, effective and enjoyable.
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