2% Bidens Pilosa + Hyaluronic Acid ×2 + Vitamin E
Retinol Alternative Moisturiser
Retinol Alternative Moisturiser
Loved by 2,500+ customers
- 2% bidens pilosa, and no retinol in it
- No purging, no peeling, no added sun sensitivity
- Morning, evening, or both
- 99% natural origin · COSMOS Natural
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Description
Description
A moisturiser for people who want the look retinol gives without the fortnight of peeling that usually comes first. The active is 2% bidens pilosa, a plant extract used as a retinol alternative — there is no retinol and no vitamin A derivative anywhere on the list.
Because of that, there's no adjustment period to sit through, no added sun sensitivity, and you can use it morning and evening rather than hiding it at night. Built on organic aloe leaf juice with organic jojoba second and water seventh, plus hyaluronic acid in two weights, Sodium PCA and organic murumuru and mango butters. 99% natural origin, 23% organic, certified COSMOS Natural by Ecocert.
How to use
How to use
A small amount on cleansed skin, morning or evening — or both, which is the point of an active that doesn't need easing into. Take it down the neck while you're there.
No building up from twice a week and no sandwiching it in moisturiser. If you're using it in the morning, sunscreen still goes over the top, the same as it should over anything. Avoid direct contact with the eyes.
Who is it for?
Who is it for?
Anyone who has tried retinol and given up on it, anyone whose skin is too reactive to tolerate it, and anyone who simply doesn't want to plan their week around peeling. It suits all skin types and it works on lines, texture and blemish-prone skin at the same time.
It contains fragrance, including geranium flower oil, with geraniol, citronellol, linalool and citral declared on the INCI. Patch test for 24 hours if scent is a trigger for you. If you're pregnant or breastfeeding, there's no retinol in this formula — but check with your doctor or midwife before adding anything new.
Shipping & returns
Shipping & returns
US orders ship with tracking. Most orders arrive within 2–5 business days after fulfillment. Enjoy free shipping on orders over $49.
If your order arrives damaged, defective, incorrect, or missing an item, please contact us within 30 days of delivery with your order number and photos where applicable. We'll review the issue and arrange a replacement or refund where appropriate.
Ingredients / INCI
How to use it
A small amount, on clean skin
Morning or evening, whichever suits you. There's no reason to save this one for bedtime.
Face and neck
Press it in rather than rubbing, and keep going past the jawline. The neck shows age first and gets treated last.
Every day, from day one
No building up slowly and no alternate nights. That schedule exists because of retinol, and there's none in here.
Using it in the morning? Sunscreen still goes over the top, as it should over anything.
What people reported
Consumer study. Participants assessed their own skin, so these are perceptions rather than clinical measurements, and individual results vary.
Next to actual retinol
An honest comparison, because the two are not the same thing and you should know what you're choosing.
| Feature | AVNOIA | Retinol cream | Plain moisturiser |
|---|---|---|---|
| The active | 2% bidens pilosa extract | Retinol | Usually none |
| Vitamin A derivatives | None | Yes | Varies |
| Adjustment period | None expected | Often weeks of dryness and peeling | None |
| When to use it | Morning, evening or both | Evening only | Either |
| Added sun sensitivity | No | Yes | No |
| Hyaluronic acid | Two molecular weights | Varies | Varies |
| Natural-origin ingredients | 99% | Varies | Varies |
| Independent certification | Ecocert COSMOS Natural | Varies | Varies |
Comparison columns describe the category in general, not any specific brand.
What's inside and why it's there
Thirty-nine ingredients, 99% of natural origin and 23% organic, certified COSMOS Natural by Ecocert. Organic jojoba oil, murumuru and mango butters, sea buckthorn, vitamin E and an oil-soluble vitamin C. Gluten free, nut free and vegan, no GMO ingredients, recyclable packaging.
Bidens Pilosa Extract
The plant extract used here in place of retinol, at a stated 2%. It's the whole reason this cream exists and the reason it asks nothing of your skin while it settles in.
Dipalmitoyl Hydroxyproline
Placed high, above every butter and oil that follows it. An amino-acid derivative used in firming formulas, and not an ingredient you'd find in a basic moisturiser.
Hyaluronic Acid, twice over
Hydrolyzed hyaluronic acid and sodium hyaluronate, two sizes of the same humectant, with Sodium PCA and glycerin. Dry skin makes lines look deeper than they are.
Questions people ask before buying
None, and no vitamin A derivative either — no retinal, no retinyl palmitate, nothing of that family. The active is 2% bidens pilosa, a plant extract. The full list of thirty-nine ingredients is on this page if you want to check.
It shouldn't. Purging, flaking and the retinol uglies are a reaction to vitamin A, and there isn't any in here. That's the trade you're making — no adjustment period, and no waiting six weeks to find out whether your skin will settle.
Either, or both. Retinol gets kept for night because light degrades it and it makes skin more sun-sensitive. Neither applies here, so use it whenever it fits your routine.
No, and we'd rather say so. Retinol has decades of research behind it and nothing matches it on evidence. This is for people who can't tolerate it, don't want the side effects, or won't stick to the routine it demands — and a cream you actually use beats one sitting in a drawer.
Yes. There's no acid and no vitamin A in it, so there's nothing to clash. If you're on a prescription retinoid, plenty of people use something like this on the mornings or on the nights they skip.
This is the reason a lot of people look for a retinol alternative, so to be clear: there's no retinol or vitamin A derivative in this formula. We're not in a position to give medical advice though — take the ingredient list on this page to your doctor or midwife and check with them.
A consumer study in which participants used the product and then assessed their own skin. They're perceptions, not clinical measurements, and results differ from person to person.
Softly sweet rose with red geranium over something green and fruity — there's real geranium flower oil in the formula. Four allergens are declared on the INCI: geraniol, citronellol, linalool and citral.
Yes to vegan and cruelty free, and it's certified COSMOS Natural by Ecocert Greenlife — 99% natural origin, 23% organic. It's also gluten free, nut free, free of GMO ingredients, and the packaging is recyclable.
Layer it with
Cleanse, then this. Sunscreen after it in the morning.
5% Urea + 2% Panthenol Body Cream
Why people stay with it
- No retinol, no waiting2% bidens pilosa instead. Nothing to build up to and no weeks of peeling first.
- Aloe first, water seventhOrganic aloe leaf juice opens the list, organic jojoba oil straight behind it.
- 99% natural originCertified COSMOS Natural by Ecocert, with 23% of the formula organic.
Made for your everyday routine
Thoughtfully formulated skincare and haircare designed to make your daily routine feel simple, effective and enjoyable.
Free shipping over $49