
Ingredients / INCI
How to use it
Dry hands, dry face
Water first is the usual mistake. The oil phase needs dry skin to get at make-up and sunscreen.
Massage, then wet your fingers
Thirty seconds of oil, then add water and keep going. It turns milky in your hands as it emulsifies.
Rinse lukewarm
Second cleanse after it if you've worn a full face. On a quiet day this is enough on its own.
Keep it away from the eye area — this one isn't formulated for direct contact with the eyes.
Oil-to-milk, balm or foaming wash
Three ways to take a day off your face, and what each one costs your skin barrier.
| Feature | AVNOIA | Typical cleansing balm | Foaming face wash |
|---|---|---|---|
| Independent certification | Ecocert COSMOS Organic | Varies | Varies |
| Organic content | 39% | Varies | Varies |
| What emulsifies it | Sugar esters | Varies | Surfactants |
| Ingredients in total | Seventeen | Varies | Varies |
| Declared fragrance allergens | Two | Varies | Varies |
| Dermatologically tested | Yes | Varies | Varies |
| Heavy make-up and sunscreen | Yes | Yes | Often struggles |
| Money-back window | 60 days, full refund | Varies by retailer | Varies by brand |
Comparison columns describe the category in general, not any specific brand.
What's inside and why it's there
Seventeen ingredients, 100% of natural origin and 39% organic, certified COSMOS Organic by Ecocert. Dermatologically tested, gluten free, nut free and vegan, no GMO ingredients, recyclable packaging.
Sucrose Laurate + Sucrose Palmitate
Sugar esters, and the reason an oil turns to milk under the tap. They emulsify gently enough that the formula carries no harsh surfactants at all — which is the whole argument for this kind of cleanser.
Camomile, Sea Buckthorn + Cloudberry
All three from organic farming, chosen for skin that flares easily. Cloudberry is the unusual one — a northern berry with a long history in skincare for barrier support.
Organic Sunflower Seed Oil
Third on the list, with caprylic/capric triglyceride opening the formula and vitamin E through it. Light oils that dissolve make-up without needing to be scrubbed off afterwards.
Questions people ask before buying
On dry skin it behaves like an oil-gel and dissolves make-up, sunscreen and the oil your skin made during the day. When water hits it, the sugar esters emulsify it into a milk, so the whole lot rinses away instead of needing to be wiped off.
Dry, and dry hands too. Starting wet skips the oil phase entirely, which is the part doing the work. Add water only once you've massaged it in.
Either. After a full face of make-up it's the first step and something water-based follows it. On a day with just sunscreen, it's enough on its own — one thorough cleanse beats two rushed ones.
Yes, including long-wear foundation and sunscreen. Give it a proper thirty seconds on dry skin before you go near the tap — that's where the lifting happens.
Keep it away from the eyes themselves — this one isn't formulated for direct eye contact. Use a dedicated eye make-up remover first, then this over the rest of your face.
It's there as a preservative, keeping the formula stable for a two-year shelf life. The amount is small and sits among oils and humectants — this is nothing like the alcohol level in a disinfecting toner or a spot treatment, and it isn't there to dry your skin.
It's the higher of the two COSMOS tiers. Natural certifies where ingredients come from and how a product is made; Organic adds minimum thresholds for how much of the formula is organically farmed. This cleanser is certified Organic by Ecocert Greenlife, at 39% organic content and 100% natural origin.
It's dermatologically tested, contains no harsh surfactants, and carries just two declared fragrance allergens — limonene and linalyl acetate — which is unusually few for a scented product. It is scented though, so patch test for 24 hours if your skin reacts to fragrance.
Mica and iron oxides — pure mineral pigments, listed on the INCI as CI 77019 and CI 77491. They give the oil-gel its look in the bottle and wash off with everything else.
What comes next
This takes the day off. Whatever follows gets to work on clean skin.
5% Urea + 2% Panthenol Body Cream
Why people stay with it
- COSMOS Organic, not just NaturalThe higher Ecocert tier, with 39% of the formula organically farmed.
- No harsh surfactantsSugar esters turn the oil to milk. Nothing in it strips your skin on the way out.
- Seventeen ingredientsTwo declared allergens, dermatologically tested, and the full list on this page.
Made for your everyday routine
Thoughtfully formulated skincare and haircare designed to make your daily routine feel simple, effective and enjoyable.
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