
Ingredients / INCI
How to use it
Morning and evening, or whichever one you'll actually stick to.
A grain of rice per eye
Really. More than that has nowhere to go and ends up migrating into your eye overnight.
Ring finger, along the bone
Tap it gently along the orbital ridge you can feel under your eye. Never drag the skin, and stay off the lid.
Wait before concealer
A minute is plenty. Make-up applied onto cream that hasn't settled is what makes it crease.
Eye cream, or eye gel
Where a cream with this much in it sits against the two things usually sold for the same job.
| Feature | AVNOIA | Typical eye cream | Cooling eye gel |
|---|---|---|---|
| First ingredient | Organic aloe leaf juice | Usually water | Usually water |
| Where water sits | Twenty-fourth of thirty-three | Usually first | Usually first |
| For tired-looking eyes | Escin, from organic horse chestnut | Often caffeine | Often caffeine |
| Barrier lipids | Glycosphingolipids and glycolipids | Varies | Rarely |
| Hyaluronic acid | Two molecular weights | Varies | Varies |
| Fragrance | Yes — four allergens declared | Varies | Varies |
| Natural-origin ingredients | 100% | Varies | Varies |
| Independent certification | Ecocert COSMOS Natural | Varies | Varies |
Comparison columns describe the category in general, not any specific brand.
What's inside and why it's there
Thirty-three ingredients, 100% of natural origin and 18% organic, certified COSMOS Natural by Ecocert. Organic jojoba, shea butter and black tea leaf extract, with vitamin E. Gluten free and vegan, no GMO ingredients, recyclable packaging. Contains shea butter and horse chestnut, so it is not labelled nut free.
Escin + Organic Horse Chestnut
Escin is the compound horse chestnut is known for, and both are on this list. It's long been the ingredient of choice in eye products aimed at the look of puffiness and fatigue.
Dipalmitoyl Hydroxyproline
Placed above the shea butter and every oil that follows it. An amino-acid derivative used in firming formulas, and not something you find in an ordinary eye cream.
Glycosphingolipids + Glycolipids
Ceramide-type lipids, alongside Sodium PCA and hyaluronic acid in two weights. The skin around your eyes is the thinnest on your face and loses water fastest — this is the part that slows that down.
Questions people ask before buying
A grain of rice per eye. Eye cream used generously doesn't work better — it has nowhere to absorb and tends to travel into the eye while you sleep, which is where the morning puffiness people blame on the cream usually comes from.
Along the orbital bone — the ridge you can feel under your eye — and out towards the temple. Not on the eyelid and not along the lash line. Whatever you apply on the bone migrates upward on its own.
Escin from horse chestnut is here for exactly that, and it's the ingredient most associated with the look of tired, puffy eyes. Worth being realistic though — morning puffiness often comes down to sleep, salt or allergies, and no cream fixes those.
Yes, once it's settled — give it a minute. Concealer applied straight onto wet cream is the usual reason it creases by mid-morning.
It contains glycosphingolipids and glycolipids, which are ceramide-type lipids — the same family, doing the same barrier job. You'll find both named on the INCI on this page.
No — and this one is different from the rest of our range in that respect. It contains organic shea butter and horse chestnut seed extract, so it isn't labelled nut free. If you have a tree nut allergy, take the ingredient list to your doctor before using it.
No. It has a soft cotton and floral scent, with limonene, linalool, coumarin and geraniol declared on the INCI. The skin around the eyes reacts more easily than anywhere else on the face, so patch test on your inner arm for 24 hours before you use it there.
It's fine twice a day. If you only manage one, evening tends to be the more useful of the two — though the honest answer is that the one you remember beats the one you don't.
No. Phthalates are synthetic raw materials, and the fragrance compositions used in our products are made from natural raw materials instead.
Use it with
Eye cream first, then your face moisturiser around it.
5% Urea + 2% Panthenol Body Cream
Why people stay with it
- Water, twenty-fourthTwenty-three ingredients come before it, starting with organic aloe and jojoba.
- Escin for tired eyesFrom organic horse chestnut, with ceramide-type lipids and hyaluronic acid around it.
- 100% natural originCertified COSMOS Natural by Ecocert, with 18% of the formula organic.
Made for your everyday routine
Thoughtfully formulated skincare and haircare designed to make your daily routine feel simple, effective and enjoyable.
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